The Anatomy of a SERP
March 30, 2010 | Filed Under SEO
I was recently asked what the difference is between an organic listing and a sponsored listing. These sort of questions don’t happen too often but when they do, I’m humbly reminded of how far I’ve come since I started in the search engine world. Since pictures are are worth a thousand words I present, The Anatomy of a SERP:
* Organic search results are listings shown because of their relevance to the search terms being used. SEO is the art of fine tuning a website in hopes of achieve better rankings.
* Sponsored ads are ads that have been placed using a bidding system. This is also known as Paid Search, Pay Per Click and/or PPC.
Comments
2 Responses to “The Anatomy of a SERP”
Leave a Reply
[...] I search therefor I am. At night, I can typically be found surrounded by a craft of one shape or another. but during the day… I turn into Digital Marketing Girl! Ok, so I dont get my very own cape or anything but I do get to dabble a little on the internets a bit so I can honestly say that I know a good deal about the practices of Search Engine Marketing. Today I’d like to walk you through the commonly over looked practice of basic Search Engine Optimization (or “SEO”, as I know it). I know you’ve heard some buzz surrounding the subject but what exactly is this SEO business anyway and more importantly… why should you care? Well, quite simply: It’s tailoring your website so that search engine spiders can easily find you and “catalog you”. This is important in assuring you show up organically in the Search Engine Results Page (or SERPs as me and my nerd-colleagues like to toss around). You can learn more about organic search results here on my other site. [...]
[...] social profiles actually rank quite well in the SERP’s. Now, having a profile set up is not enough. You have to actually be active on these profiles for [...]